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Conscious Creators – Fabian Lliguin and Anna Ayers, Founders Rahua Amazon Beauty

Conscious Creators is a series to share the people we admire and who inspire us. These people have consciously created businesses, often against the grain of the conventional norm, with spirit and soul.
We discover why they created their brands, their lifestyle and little beauty tricks they’ve learnt along the way.




This week we speak to Fabian Lliguin and Anna Ayers, Founders of Rahua Amazon Beauty.

Rahua was created by this husband and wife team after a visit to the Amazonian Rainforest while working on conservation, environmentalism and human rights. Fabian, a New York Hairstylist and Anna, a fashion forecaster, began working with the Quechua-Shuar tribe after they were introduced to the rainforest grown Rahua Oil. For centuries the members of this tribe relied on this oil to nourish their hair and skin. Today, more than 500 families from the Quechua-Shuar, Achuar, and neighbouring tribes work with Fabian and Anna to cultivate the rainforest grown ingredients used in the Rahua hair care and body care collections.

As environmentalists, the Rahua founders are inspired by Mother Nature. Fabian and Anna work alongside the Indigenous People of the Amazon to gather rainforest grown ingredients only from self-sustained forests, with the promise to never harvest non-regenerative rainforest ingredients.

Fabian and Anna believe that caring for your hair and skin with clean, non-toxic formulations is an essential part of overall health.



What did you do before creating Rahua ?

Fabian Lliguin: Hair Stylist, Colourist, Environmentalist

Anna Ayers: Fashion Designer, Trend forecaster, Environmentalist


What made you decide to do it?

As environmentalists, we created the Rahua brand and our company Amazon Beauty Inc. to protect and preserve the Amazon Rainforest and the air we breathe.


Where did the name come from?

Rahua is the name of the precious oil used to make Rahua products and the symbiotic process in which it is prepared.


And what has been your biggest challenge so far?

The biggest challenge has been to educate the worlds’ population to use and consume less.


Which three words sum up your approach to beauty?

Beauty is Power! That is our tagline; and it means that through beauty we can improve the world around us.


How do you like to exercise?

We find great importance to exercise both the body and mind. That includes, reading motivational and inspiring books, practicing gratitude and for physical exercise – hikes in nature, yoga, breathing and meditation.


What is your favourite beauty food? 

We like to prepare our version of a Waldorf salad; with quinoa, kale, apples, cucumber, grapes, walnuts with lemon and olive oil. And we love passion fruit flower tea.


Are you hooked on any health trends right now?

Breath work, and daily full body muscle and joint movement


Which podcasts can you recommend?

Beauty Is Your Business


Any must read books or must -see films to share?

Book: When God Was a Woman by Merlin Stone


How do you refill your cup at the end of a busy week?

Practicing gratitude and planning ahead.


What kind of energy do you try to bring to daily life? And what do you do to reset on those days when life feels chaotic or out of control?

Everyday is a fresh start, we harness creative energy to move each day forward. Nature is the best reset; so a walk to the waterfall and time outside does the trick!


What’s your all-time favourite beauty trick?

There are a couple! Sleep, drinking room temperature water, and oils for skin and hair


The best piece of advice you’ve ever read or received?

Anna Ayers:

My Mom says, Keep the sifter shaking!

Fabian Lliguin:

The sky is the limit!


Where do you go to feel inspired?

In nature, by a water source.


This is a tricky question to answer in 2020, but what is next for you?

2021! More learning, more adapting and more making it happen.